SixSip Launch

Product launch for Phillips Distilling’s new hard seltzer

Philips wanted a launch that matched the lifestyle of the customers they were hoping to attract. The casual hangs with your friends where the focus is on connection and moments together. We took to the Chicago River to offer free rides and samples to passerbys. The celebration continued at a river-front bar.

My Project Role
Lead Designer

The team
Agency: Push Play
Creative Director: Danielle Zenk Tills
Art Director/Project Lead: Giuliana Pinto
Producer: Sophia

Media
Event Design, Product Launch

A boat to catch the eye of those passing on the river walk

Free samples and games to enjoy during the ride

The celebration continued while at a local river front bar

Keepsakes and giveaways for the memories